2020 nmims assignments - SmallSoft Ltd is a technology giant which over the years had built a huge organization, servicing customers globally.
2020 nmims assignments - SmallSoft Ltd is a technology giant which over the years had built a huge organization, servicing customers globally.
2020 nmims assignments - SmallSoft Ltd is a technology giant which over the years had built a huge organization, servicing customers globally.
For answersheets contact
info.answersheets@gmail.com
+91 95030-94040
Organizational
Theory, Structure, and Design
1. SmallSoft Ltd
is a technology giant which over the years had built a huge organization,
servicing customers globally. Started by a visionary founder, the
organization’s products had almost a monopolistic control over the markets they
operated in. However, the last decade saw them being taken over by smaller,
more agile organizations. The Board realized that the current way of working
would not help them retain their growth or their profitability and hence they
decided to go in for a changed strategy. A new CEO was brought in, who quickly
realized that the organization was stuck in the past ways of doing business and
that its vision and mission were now redundant in the current technology
scenario. Also, the teams were working in silos and the company structure
needed to be integrated.
The CEO called
you, the Head-HR to discuss this. She has asked your help as the Head HR help
transform the company and drive this change. You recommend that the company
follow Kotter’s 8-step model to drive this change.
Detail out the
steps to be followed for Change Management as per Kotter’s 8-step model, adding
on any specific points mentioned in the case. (10 Marks)
2. Jahazi Company is a company
that is into operating boats for leisure cruises in Kerala. The owner of this
company, Mr. Nair, now wants to move into International waters by setting up a
base in Singapore, to provide these services in South East Asia. Your firm has
been tasked with doing an External Analysis prior to the move. Detail out the
techniques you would follow for doing an External Analysis using PESTLE method
for this company. (10
Marks)
3. Funky TV is a
music television channel that is very popular amongst youngsters. It is
considered a fun channel and has a great brand recall value, but due to high
content costs and other expenses, it is not very profitable. The channel is
successful because of the new formats and interesting ideas it keeps
introducing regularly on air.
The employees
are mostly in the age group of 22-30. There are a few other employees from
older age groups as well. The company prides itself on being a Crazy and
Cool workplace. Each employee at the time of
joining is given decorating material and lots of colorful paper to help them
decorate their workplace. This is an open office layout. All employees
including the senior management sit in the same area and there are small
meeting rooms for people who wish to have a quiet conversation.
Every evening at
6 pm, one employee is randomly selected by draw of lots and gets to choose a
playlist to play on the public address system. There is no dress code and
employees are inspired to discover their individual style.
The employees
are encouraged to speak their mind, share their ideas and disagreements are
considered healthy. Managers avoid taking unilateral decisions and prefer to
have a consensus-based approach.
The culture is
also such that it attracts talented people from across all walks of life. The
current channel programming in charge was a professor of physics before he
joined the channel.
Though the
company faces stiff competition in the music television space and is not the
best paymaster, it still has low levels of attrition.
a. Describe the
basic features of Schein’s model of culture and classify the elements of
culture mentioned in the case into Schein’s framework (5 Marks)
b. What is the
Function of culture? Give example from the case to show the function of culture
for the employees of Funky TV. (5
Marks)
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| 2020 nmims assignments - SmallSoft Ltd is a technology giant which over the years had built a huge organization, servicing customers globally. |
For answersheets contact
info.answersheets@gmail.com
+91 95030-94040
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