2020 nmims solved assignments - Using an example, explain the 4 elements of Consumer Learning
2020 nmims solved assignments - Using an example, explain the 4 elements of Consumer Learning
2020 nmims solved assignments - Using an example, explain the 4 elements of Consumer Learning
For answersheets contact
info.answersheets@gmail.com
+91 95030-94040
Consumer Behavior
1.
Advertisers today face a challenge of “sensory adaptation”. It has become
increasingly difficult to get the attention of and impress consumers. In terms
of consumer perception, what is the relationship between sensory adaptation and
absolute threshold? Name 3 ways in which marketers are overcoming the challenge
of sensory adaptation. (10 Marks)
2.
Pooja is a stationary enthusiast. She loves collecting antique fountain pens,
limited edition notebooks, state-of-the-art mechanical pencils, post-it notes
in rare shapes, etc. She has an extensive collection of stationary which she
has proudly built over many years. What are Fixated Consumption and Compulsive
Consumption? What are the characteristics of a fixated consumer and a
compulsive consumer? Which of the 2 behaviors is Pooja exhibiting? (10 Marks)
3.
a. Using an example, explain the 4 elements of Consumer Learning. (5 Marks)
3.
b. Gifting is an interesting aspect of Consumer Behavior because gifts
represent more than ordinary purchases. They are associated with important and
special events (e.g., Mother’s Day, birthdays, engagements, weddings, etc.)
What are the different types of Gifting behaviors consumers may exhibit? (5
Marks)
2020 nmims solved assignments - Using an example, explain the 4 elements of Consumer Learning
 |
| 2020 nmims solved assignments - Using an example, explain the 4 elements of Consumer Learning |
For answersheets contact
info.answersheets@gmail.com
+91 95030-94040
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