Nmims April 2020 assignments - Is there a need to conduct Test Marketing If Yes or No, please state your reasons to support your answer.
Nmims April 2020 assignments - Is there a need to conduct Test Marketing If Yes or No, please state your reasons to support your answer.
Nmims April 2020 assignments - Is there a need to conduct Test Marketing If Yes or No, please state your reasons to support your answer.
Nmims April 2020 assignments - Is there a need to conduct Test Marketing If Yes or No, please state your reasons to support your answer.
For answersheets contact
info.answersheets@gmail.com
+91 95030-94040
Marketing
Research
1. As a
researcher, you need to study how many Kirana stores in Mumbai sell Knorr soup
of the Hindustan Unilever brand. Which non-probabilistic sampling method would
you use to complete your research. Also state the reasons behind choosing that
method.
Also explain as
to how will you proceed ahead with choosing the areas/ localities in Mumbai to
conduct your research along with timelines. (10 Marks)
2. You are the
Head of a Market Research Organisation. Your FMCG client has recently
introduced “Lean Noodles,” a new type of noodle that contains ingredients that
are meant to be good for Obese people. The FMCG company wants to understand how
customers are reacting to their recently launched noodle brand. Draft a
Questionnaire containing not more than 20 questions that would succinctly
address the query posed by the FMCG client. (10 Marks)
3. As a New
Product Development (NPD) Head for an Automobile brand Kia Motors, you have
been asked to develop 2 new innovative products as part of their soon to be
launched Electric Vehicle version & a Petrol Vehicle version.
a. Explain the
process in detail to arrive at the creation of your 2 new products (5 Marks)
b. Is there a
need to conduct Test Marketing? If Yes or No, please state your reasons to
support your answer. (5 Marks)
 |
| Nmims April 2020 assignments - Is there a need to conduct Test Marketing If Yes or No, please state your reasons to support your answer. |
For answersheets contact
info.answersheets@gmail.com
+91 95030-94040
Comments
Post a Comment