Nmims April assignments - As a New Product Development (NPD) Head for an Automobile brand Kia Motors, you have been asked to develop 2 new innovative products
Nmims April assignments - As a New Product Development (NPD) Head for an Automobile brand Kia Motors, you have been asked to develop 2 new innovative products
Nmims April assignments - As a New Product Development (NPD) Head for an Automobile brand Kia Motors, you have been asked to develop 2 new innovative products
For answersheets contact
info.answersheets@gmail.com
+91 95030-94040
Marketing
Research
1. As a
researcher, you need to study how many Kirana stores in Mumbai sell Knorr soup
of the Hindustan Unilever brand. Which non-probabilistic sampling method would
you use to complete your research. Also state the reasons behind choosing that
method.
Also explain as
to how will you proceed ahead with choosing the areas/ localities in Mumbai to
conduct your research along with timelines. (10 Marks)
2. You are the
Head of a Market Research Organisation. Your FMCG client has recently introduced
“Lean Noodles,” a new type of noodle that contains ingredients that are meant
to be good for Obese people. The FMCG company wants to understand how customers
are reacting to their recently launched noodle brand. Draft a Questionnaire
containing not more than 20 questions that would succinctly address the query
posed by the FMCG client. (10
Marks)
3. As a New
Product Development (NPD) Head for an Automobile brand Kia Motors, you have
been asked to develop 2 new innovative products as part of their soon to be
launched Electric Vehicle version & a Petrol Vehicle version.
a. Explain the
process in detail to arrive at the creation of your 2 new products (5 Marks)
b. Is there a
need to conduct Test Marketing? If Yes or No, please state your reasons to
support your answer. (5 Marks)
For answersheets contact
info.answersheets@gmail.com
+91 95030-94040

Comments
Post a Comment