Nmims May assignments - Explain various ways to segment the consumer market.
Nmims May assignments - Explain various ways to segment the consumer market.
Nmims May assignments - Explain various ways to segment the consumer market.
For answersheets contact
info.answersheets@gmail.com
+91 95030-94040
Marketing
Management
Dolls, Cars, activity kits, board games
are toys liked by kids. An M/s Wonder kid, a company that has multiple
businesses has been eying the opportunity to target kids with various toys. The
company has launched a doll with the name "Parr and a car with the name
"Speedy". The company plans to distribute the products across the
country. The doll "Parr is available in the range of Rupees 400 — 600
whereas the speedy car is available in the range of Rupees 350 -550. The
company plans to target B2B customers by selling bulk quantity to kids based
parks, playgroups. The company has just launched the product and it has hired
you to handle the marketing activities of the newly launched products.
1. Explain various ways to segment the
consumer market. (10 Marks)
2. What is the distribution channel that
you will use to distribute the product across the Indian market? Explain the
same with reason. (10 Marks)
3. a. Who will you select as a brand
ambassador for "Pari" and "Speedy"? Explain the same with
reason. (5 Marks)
3. b. Explain various types of consumer
products and state which type of consumer product is "Parr and
"Speedy"? (5 Marks)
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| Nmims May assignments - Explain various ways to segment the consumer market. |
For answersheets contact
info.answersheets@gmail.com
+91 95030-94040
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